Social Media is Sales.


In conversation, I have been scolded, more than once, for talking about social media as part of the sales process.  That it IS part of the process, has always seemed natural to me.  I am surprised that more organizations are not integrating SM techniques into sales training.

Social media is “sales” in the same way that marketing and pr are sales.  We are all pretty sure that SM is marketing, pr, and customer service.

So… sales too… right?

Is there a cultural, or generational, or semantic resistance to even using the word “sales” or “selling”?  Isn’t social media,  “customer relationship management”?

Why don’t SM practitioners discuss social media inside of the context of the sales cycle?

Successful social media experts are sales people.

They are all selling.  (if only themselves)

Good “sales” has always been about the same things social media experts profess: Engagement, authenticity, relationship, customer service, transparency, integrity, creating and sharing value, and leadership.  Those are all the qualities of great and successful sales people.   They’re really valuable.

(You might be a sales person!)

PR: wait… I: wait… L: wait… LD: wait… I: wait… wait… Rank: wait… Traffic: wait… Price: wait… C: wait…

One Response to Social Media is Sales.

  1. I agree with you actually, It looks like! Could that be probable to be able to have your site translated directly into French? English is my own 2nd language.

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