What you missed at the Charlotte American Marketing Association in September.

Here’s “September’s” presentation at CAMA.  Christine Chu, of The Revere Group, has tested online “conversion paths” for eight years.  Online marketers can track activity to the click.  They know well, that poorly created “paths” and forms, cost them sales.  Customers who have decided to buy, are lost, if the path is poorly conceived.  The KISS principle lives online.

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